The marketing boyz have started to wind up the propaganda machine. This time for a very good cause. CSX the railroad company is advertising how cheap it is to ship by rail. Like we used to do. RTS is advertising a dollar a day fare to ride the bus. Small cars are starting to sell at a premium . While the SUVs sit on dealers lots like sleeping giants. It is interesting in 1973 the Cadillacs and the Lincolns were the big gas guzzlers that rotted on dealers lots.
The marketing boyz are doing a good job this is one issue where good[propaganda]marketing helps everyone. The only way to really find a solution to the energy crisis is if we are all on the same page. We need to realize that we are all in this together. We are all equals at the gas pump.
Staycation is the new Buzz word in marketing. It means staying home and enjoying all the toys we have been buying for years. It is a good idea. I do not think the retailers are going to like it much. I think Americans are going to like this new lifestyle. Life is going to slow down and become more routine. Money will still be spent. Who knows maybe we will be forced into a cash society again. Instead of spending hallucinated wealth. Maybe we will be relaxed instead of stressed. Think how nice it would be to work from home or work 4 days a week.
So the baby boomers stumble senile like back into the 1970s as we again have gas crisis, stagflation and are fighting a war we can not win. The good news is that we have some positive factors in play. We are going to have a president who is going to radically change the way we operate.
Because of the low birth rate there is now a shortage of skilled and technical labor. Everything from auto mechanics to lab techs and insurance claim processors ect. Most important we have a generation of young people who are ready, willing and able to make change happen. America has been a country that belongs to the young. I only hope that the Baby Boomers will have the grace and diganty to know make way the changes that are coming,
Subscribe to:
Post Comments (Atom)
1 comment:
Cadillacs and Lincolns rotting on dealers lots? I can tell you weren't around then. Cadillac sold 245,000 cars that year. 1974 was a different story. Same for Lincolns. Back then I had a 10 mile per gallon Ford F250 and wasn't about to trade that for some little riding coffin. Still drive the big gas eaters today even at $3.25 a gallon (Oct '14)
Post a Comment